Media Marketing

How do you get started with Threads? How can you use Threads to boost your brand? What brands are on Threads? How to create a strategy for Threads We’ll also consider the thorny question of whether you should think about leaving X for Threads. Let’s get started. What Is Threads? A Guide to Marketing on Threads Created by Meta, Threads is a short-form content-style social media platform that many see as the forward-thinking alternative to Twitter. The Threads platform is in many ways like the platform formerly known as Twitter (which is now simply named ‘X’) in terms of feel and functionality.



However, one of the key differences is that it’s decentralized. This means that rather than being regulated by one central entity, users can take charge of their privacy settings as well as the way they view, WhatsApp Number create, and interact with the content on their feed. A social media platform fit for the age of the Metaverse, Threads gives creators as well as personal users complete autonomy over what they create, and consume. Since Elon Musk acquired X, and we’re still figuring out how the platform will change, droves of users are flocking to Threads as a better alternative. Read: Our ultimate guide to AI in digital marketing to get ahead of the pack in the age of the Metaverse. Quick Guide - 12 Ways Digital Marketers Can Use ChatGPT Download For Free Who Is Using Threads?


 

So far, Threads appears to attract users from a fairly broad range of demographics. However, there’s a bit of a skew when it comes to gender. In fact, according to one study, around 68% of users are male and 32% are females. What’s also striking is that while users from all key user demographics use Threads, the bulk of the platform’s user base are Gen Zers. 96% of the platform’s users also frequently use the Meta-owned Instagram (which is a given, really), with 80% also being highly engaged on WhatsApp. Threads has shown to be particularly popular in India, Brazil, Mexico, Japan, and the UK.



With the platform finally opening up to EU countries in December 2023, a market of almost half a billion was newly available, with the platform potentially seeing about 40 million more users per month, according to The Wall Street Journal. Threads’ rise has been pretty monumental so far, with Mark Zuckerberg claiming that the app has a solid chance of reaching a billion users in the not-too-distant future. Threads has positioned itself as a platform to empower content creators. And while its leadership team states that Threads doesn’t exist to amplify news, it’s also not anti-news. As such, Threads blocked user searches for the terms ‘COVID’, ‘long COVID’, and ‘vaccinations’, but is expected to lift these restrictions soon. One of the reasons may be a bid to improve platform engagement by creating a more open, conversational space. Despite its current neutral stance on news, just days after the Israel-Hamas conflict erupted, droves of reporters began to share key updates on Threads, making it an outlet for current affairs. At this point in the game, it appears that Threads, while still behind X in terms of overall numbers, is outperforming X in terms of downloads. The platform is on a steady rise – and if harnessed the right way, it could offer a treasure trove of brand-boosting benefits. Why Choose DMI? How Do You Get Started with Threads? You can