I heard my colleagues wishing each other a happy long weeken

I wondered what to do on my upcoming Saturday and Sunday. Suddenly, my phone buzzed with a new email notification. It was a fancy newsletter from a resort, advertising their current promotions and showcasing their rooms and scenic views. Intrigued, I clicked the link and perused their website, ultimately deciding to book a room for a special getaway. That’s how email marketing works. Reaching the right audience with the right content at the right time! We all know email marketing has been around for over a decade, but that remains one of the most effective ways to reach and engage with your target audience. In fact, it’s a powerful tool all businesses worldwide consider and align with their content marketing strategy. As we all know, email marketing is the only channel earning an ROI of $40 for every $1 spent. In this article



We’ll take a closer look at how email marketing strategy integrates with content Phone Number  marketing strategy and how they both gel up and work together effectively for business growth. Defining Email Marketing and Content Marketing Convergence of Email Marketing and Content Marketing: How Does It Happen? Six Steps to Integrate Your Email Marketing Strategy with Content Marketing Strategy Put Email Marketing and Content Marketing Strategies to Work Defining Email Marketing and Content Marketing Through email marketing and content marketing are two distinct concepts, they can likely converge to take your business to the next level. Email marketing is a go-to marketing channel opted for by marketers and business owners to send targeted and personalized emails to their subscribers. It can be anything from promotional emails to company updates. After all, email marketing is the best way to build relationships with your audience, which drives traffic to your website. On the flip side, content marketing is a broad strategy that is all about creating and sharing valuable information.





Consistent content that helps to attract and retain a clearly defined audience. It can be in the form of blogs, newsletters, videos, social media posts, or e-books. Convergence of Email Marketing and Content Marketing: How Does It Happen? Usually, brands enhance their visibility to their audience by creating and distributing all types of branded content like blogs, e-books, webinars, podcasts, newsletters, lead magnets, etc. This created content further extends its reach by aligning with email marketing efforts. Interestingly, 72% of marketers encounter email marketing strategies in their content marketing strategy. However, email content is remitted to your potential customers who are genuinely interested in your brand and signed up to be on your email list, unlike other content you create. Benefits of Converging Email Marketing and Content Marketing Strategy Undoubtedly, both email and content marketing are two powerful strategies that can help your business connect with your audience and drive more conversation. But, in this phase, content marketing strategy should help your email marketing approach in two ways Firstly, you create content to capture email marketing leads Secondly, you create content to nurture the email leads and convert them into buyers A content marketing strategy is effective when combined with an email marketing strategy.