[Limacon 2023] Content SEO that customers walk into on their
Jan 5, 2024 22:17:48 GMT -6
Post by account_disabled on Jan 5, 2024 22:17:48 GMT -6
*This content is a summary of the listening mind conference 2023 day 1 content SEO, consulting team professional session by Kwon Hyeong-woo, which customers walk into on their own. In an age overflowing with content, do you know the secret to content that moves customers’ hearts? 3 keys to creating competitive content! We share how to captivate both customers and search engines through ‘keywords, intent, and content.’ How to plan content that customers really want to see To plan content that customers truly want to see, you must first accurately understand their intentions .
t's important to understand why your searchers are looking for information. In general, search intents are divided into four types: obtaining information (information type), moving to a Special Data desired site (mobile type), comparing (commercial type), and purchasing (transaction type). Based on this larger intent, you can decide what kind of content to provide. More specifically, it is necessary to understand the intent behind the keyword in order to understand the searcher's intent. In particular, keywords contain the searcher's concerns and intentions, and these should be reflected in the content to provide the answers customers want. The core of content that accurately conveys the customer’s intent Keywords, intent, and content are the core of customer intent-based content.
Keywords capture the searcher's intent, and content provides answers that match that intent. One of the reasons why these three elements are not well understood is because keywords are understood in a simple way, such as advertising execution. Keywords convey intent, and content answers that intent. If you create content by accurately understanding the searcher's intent, your customers will be satisfied. This is similar to receiving an answer that matches your intentions in real life.
t's important to understand why your searchers are looking for information. In general, search intents are divided into four types: obtaining information (information type), moving to a Special Data desired site (mobile type), comparing (commercial type), and purchasing (transaction type). Based on this larger intent, you can decide what kind of content to provide. More specifically, it is necessary to understand the intent behind the keyword in order to understand the searcher's intent. In particular, keywords contain the searcher's concerns and intentions, and these should be reflected in the content to provide the answers customers want. The core of content that accurately conveys the customer’s intent Keywords, intent, and content are the core of customer intent-based content.
Keywords capture the searcher's intent, and content provides answers that match that intent. One of the reasons why these three elements are not well understood is because keywords are understood in a simple way, such as advertising execution. Keywords convey intent, and content answers that intent. If you create content by accurately understanding the searcher's intent, your customers will be satisfied. This is similar to receiving an answer that matches your intentions in real life.
