Post-Covid travel trends: attention to price and boom in onl
Mar 9, 2024 22:27:14 GMT -6
Post by ivykhan885 on Mar 9, 2024 22:27:14 GMT -6
Is the Covid-19 pandemic a distant specter in travellers' minds? The most appropriate answer could be "no" : if it is true that international travel has - finally - seen a significant recovery , health-related concerns still appear in travellers' plans today. The ambivalent trend of the 2022 summer season, at least in Italy, was experienced first-hand by hoteliers , caught between encouraging rising bookings and the onerous brake of inflation. The increase in the cost of money has a significant impact on the purchasing behavior of travellers, as certified by the study released by TravelBoom. The studio signed by TravelBoom TravelBoom, a prestigious digital marketing agency specializing in the hotel industry, has published its annual study on leisure travel trends after interviewing more than 2,000 travelers in 2022.
The results reveal surprising changes in travel planning and booking behavior, largely partly influenced by the increase in costs, the global economic situation, the continuous risks of Covid-19 infections and technology. The research examines the mentality and behavior of travelers along the entire customer Australia Telegram Number Data journey process: from the dreaming and planning phase of the experience, to the way in which they interact with the chosen destinations before, during and after the stay. It also shows guests' year-over-year booking preferences and behavioral changes. TravelBoom's 2022 leisure travel trends study provides key information, outlining 5 main, more surprising trends. 5 trends for leisure travel 1. The first point of the study focuses on the economic factor, which has a strong impact on travel plans.
The new post-pandemic traveler is affected by the increase in costs , which is influencing over a third of those interviewed, so much so that 36% fear the possibility of having to cancel their programs due to budget problems. How to deal with such concerns? There is no magic formula, but you could advertise your low starting rates and, if you feel like it, ensure refund conditions via vouchers or similar tools in case of cancellation of the booking within a certain period of time 2. The second trend concerns online searches carried out before and during the booking process: the value is clearly rising, with an average of 5.5 web pages consulted during the organization and booking phase. What do we deduce? Certainly the need for reassurance, comparison and search for the best available rate, in direct relation with the first trend identified by the study. Take care of your image on the main channels and, above all, always try to be competitive in terms of price.
The results reveal surprising changes in travel planning and booking behavior, largely partly influenced by the increase in costs, the global economic situation, the continuous risks of Covid-19 infections and technology. The research examines the mentality and behavior of travelers along the entire customer Australia Telegram Number Data journey process: from the dreaming and planning phase of the experience, to the way in which they interact with the chosen destinations before, during and after the stay. It also shows guests' year-over-year booking preferences and behavioral changes. TravelBoom's 2022 leisure travel trends study provides key information, outlining 5 main, more surprising trends. 5 trends for leisure travel 1. The first point of the study focuses on the economic factor, which has a strong impact on travel plans.
The new post-pandemic traveler is affected by the increase in costs , which is influencing over a third of those interviewed, so much so that 36% fear the possibility of having to cancel their programs due to budget problems. How to deal with such concerns? There is no magic formula, but you could advertise your low starting rates and, if you feel like it, ensure refund conditions via vouchers or similar tools in case of cancellation of the booking within a certain period of time 2. The second trend concerns online searches carried out before and during the booking process: the value is clearly rising, with an average of 5.5 web pages consulted during the organization and booking phase. What do we deduce? Certainly the need for reassurance, comparison and search for the best available rate, in direct relation with the first trend identified by the study. Take care of your image on the main channels and, above all, always try to be competitive in terms of price.
