English is not a lingua franca for everyone: advantages and
Feb 28, 2024 3:16:44 GMT -6
Post by cocolipid on Feb 28, 2024 3:16:44 GMT -6
More than one and a half billion people around the world speak English, but how many do their internet searches in this language? Developing an international SEO strategy in English is a good technique for obtaining visibility not only in English-speaking countries such as England, Australia and the United States, but also in all those countries that search on Google in English even though this is not their native language, such as Thailand, India, the Far East and others.
However, relying on an international SEO strategy in English Peru Phone Number when you want to communicate in countries such as Russia, South America, but also France, Germany, Spain or the Netherlands, does not bring good results, since all these companies carry out their searches on the internet directly in their native language , particularly when they want to search for something specific and targeted. Using English for an international SEO strategy therefore has an advantage and a disadvantage . The advantage is that it is, without a shadow of a doubt, visible in many countries, since English remains a widely spoken and continually spreading language. The disadvantage is represented by the fact that an SEO strategy in English is not effective when you want to export to the West, Latin America or European markets , since these countries use their native language to carry out searches.
Furthermore, when planning an SEO strategy in a foreign language, it is advisable to also take into consideration the culture of the country to which you want to launch your message: a good SEO optimization strategy that guarantees top positions in foreign search engines should develop a different approach depending on the country in which you want to have visibility, with a previous study of the most searched keywords in that particular language focused on cultural differences and the typical habits of potential customers. Therefore, it is clear that the winning technique for an effective SEO strategy is knowing how to adapt the campaign to the target language and country with a multilingual SEO strategy .
However, relying on an international SEO strategy in English Peru Phone Number when you want to communicate in countries such as Russia, South America, but also France, Germany, Spain or the Netherlands, does not bring good results, since all these companies carry out their searches on the internet directly in their native language , particularly when they want to search for something specific and targeted. Using English for an international SEO strategy therefore has an advantage and a disadvantage . The advantage is that it is, without a shadow of a doubt, visible in many countries, since English remains a widely spoken and continually spreading language. The disadvantage is represented by the fact that an SEO strategy in English is not effective when you want to export to the West, Latin America or European markets , since these countries use their native language to carry out searches.
Furthermore, when planning an SEO strategy in a foreign language, it is advisable to also take into consideration the culture of the country to which you want to launch your message: a good SEO optimization strategy that guarantees top positions in foreign search engines should develop a different approach depending on the country in which you want to have visibility, with a previous study of the most searched keywords in that particular language focused on cultural differences and the typical habits of potential customers. Therefore, it is clear that the winning technique for an effective SEO strategy is knowing how to adapt the campaign to the target language and country with a multilingual SEO strategy .
