What can be found out about the competition from Google AdWo
Feb 12, 2024 23:23:10 GMT -6
Post by tamzidaakter47 on Feb 12, 2024 23:23:10 GMT -6
If you use AdWords to promote services or products, you probably have competitor data available. And you don't even know about it. What are they? What can they tell you? And how will they help you in increasing the effectiveness of your PPC campaign? What can be found out about the competition from Google AdWords Basic data about your competition can be found in the "Details" and "Auction Insights" tabs.
You can choose to display data for all campaigns Phone Number Data or only for selected ones. A table will open in which you will find the domains of competitors who appeared in the auctions for individual advertising positions in the AdWords system together with you.Google AdWords Know your competition I couldn't use a bigger cliché, could I? You can learn a lot of information from the list of your competitors . You may think that some of them are not even related to PPC campaigns. But why not sacrifice a few minutes of your time when it can lead to an increase in the effectiveness of your sales? What do the competitor's websites look like? What are they promoting? Are they currently running a promo campaign for a specific product/product category/service? Can I engage visitors/customers on my website? Is their website better than yours? In what? What advantages do they have over other competitors or compared to you? What do their Google text ads look like? You were interested in a title, word, or an extension you don't use? With such an "analysis" of each competitor, you can find out a lot of interesting information and then use it as inspiration.
You don't want to fall behind. I'm not saying that you should copy from the competition, you really don't. Just use this information as best you can . Thanks to this analysis, you will also get to the specific numbers that you see in the table. In the columns you will find data that characterizes competitor campaigns compared to yours. Google AdWords What do the individual data mean? 1. Impression share – expresses the share of obtained impressions (views) and all that the given domain could have obtained with the given targeting criteria 2. Avg. position - average position where ads were displayed 3. Overlap rate – expresses in percentages how often the competitor's ad was displayed together with your ad 4. Position above rate – expresses in percentages how often a competitor's ad was displayed in a higher position than your ad. Only instances where your ads were shown at the same time are counted in the calculation.
You can choose to display data for all campaigns Phone Number Data or only for selected ones. A table will open in which you will find the domains of competitors who appeared in the auctions for individual advertising positions in the AdWords system together with you.Google AdWords Know your competition I couldn't use a bigger cliché, could I? You can learn a lot of information from the list of your competitors . You may think that some of them are not even related to PPC campaigns. But why not sacrifice a few minutes of your time when it can lead to an increase in the effectiveness of your sales? What do the competitor's websites look like? What are they promoting? Are they currently running a promo campaign for a specific product/product category/service? Can I engage visitors/customers on my website? Is their website better than yours? In what? What advantages do they have over other competitors or compared to you? What do their Google text ads look like? You were interested in a title, word, or an extension you don't use? With such an "analysis" of each competitor, you can find out a lot of interesting information and then use it as inspiration.
You don't want to fall behind. I'm not saying that you should copy from the competition, you really don't. Just use this information as best you can . Thanks to this analysis, you will also get to the specific numbers that you see in the table. In the columns you will find data that characterizes competitor campaigns compared to yours. Google AdWords What do the individual data mean? 1. Impression share – expresses the share of obtained impressions (views) and all that the given domain could have obtained with the given targeting criteria 2. Avg. position - average position where ads were displayed 3. Overlap rate – expresses in percentages how often the competitor's ad was displayed together with your ad 4. Position above rate – expresses in percentages how often a competitor's ad was displayed in a higher position than your ad. Only instances where your ads were shown at the same time are counted in the calculation.
